CRUX4D

Dries Flowers

Botanical growth systems driven procedurally — organic motion with a fashion house's discipline.

Client
Dries
Sector
Fashion
Year
2024
Scope
Research & Design, Art Direction, Simulation

About the project

Organic subjects are where CGI most often looks synthetic. The fix is not more detail but better rules: growth here is procedural, driven by a system that carries its own asymmetry rather than having randomness sprinkled on afterwards.

Colour science was matched against fabric references from the collection, so the palette reads as an extension of the garments rather than a backdrop for them.

Delivered as a master film plus a set of seamless loops for in-store and digital placements.

Dries Flowers CGI frame — procedural botanical growth in full bloom
Dries Flowers CGI frame — petal translucency and subsurface detail
Dries Flowers CGI frame — colour study matched to collection fabrics
Dries Flowers look development plate — wide format

Credits

Mads HtoonCreative Director

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