Dries Flowers
Botanical growth systems driven procedurally — organic motion with a fashion house's discipline.
- Client
- Dries
- Sector
- Fashion
- Year
- 2024
- Scope
- Research & Design, Art Direction, Simulation
S.1 — About
About the project
Organic subjects are where CGI most often looks synthetic. The fix is not more detail but better rules: growth here is procedural, driven by a system that carries its own asymmetry rather than having randomness sprinkled on afterwards.
Colour science was matched against fabric references from the collection, so the palette reads as an extension of the garments rather than a backdrop for them.
Delivered as a master film plus a set of seamless loops for in-store and digital placements.




S.2 — Credits
Credits
Mads HtoonCreative Director
S.3 — Next