CRUX4D Identity

The studio's own identity system — a mark that only fully resolves in motion.

Client
CRUX4D
Sector
Brand Identity
Year
2025
Scope
Brand Strategy, Identity in Motion, 3D Animation

S.1 — About

A motion studio whose logo works best sitting still has a credibility problem. The CRUX4D mark was designed in four dimensions from the start: the static lockup is a single frame of a longer behaviour.

The system defines lighting logic, material shaders and kinetic principles as a written specification, so the identity stays continuous across every piece of work that carries it.

It doubles as the reference implementation of what we hand clients at the Brand Universe tier.

CRUX4D identity system — mark resolving in motion
CRUX4D identity system — material and shader specification frame
CRUX4D identity system — kinetic principles applied across formats
CRUX4D identity system — wide overview of the motion identity

S.2 — Credits

Min Htoon3D Artist

S.3 — Next