CRUX4D

Modular Furniture

A modular system explained through movement — configuration as the story.

Client
Keeep
Sector
Industrial Design
Year
2024
Scope
Research & Design, Art Direction, Product Cinematics

About the project

Modular products are hard to photograph and easy to animate. The film uses reconfiguration itself as the narrative device: pieces separate, rotate and recombine, and the system explains itself without a voiceover.

Le Corbusier proportional references shaped the staging, giving the digital set a discipline that matches the product's own logic.

Delivered with a library of per-configuration loops, so the client can show any arrangement without commissioning new work.

Modular furniture CGI — vertical frame of a single configuration
Modular furniture CGI — components separating mid-reconfiguration
Modular furniture CGI — material and joinery detail
Modular furniture CGI — finished arrangement in a staged interior

Credits

Mads HtoonCreative Director

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