Modular Furniture
A modular system explained through movement — configuration as the story.
- Client
- Keeep
- Sector
- Industrial Design
- Year
- 2024
- Scope
- Research & Design, Art Direction, Product Cinematics
S.1 — About
About the project
Modular products are hard to photograph and easy to animate. The film uses reconfiguration itself as the narrative device: pieces separate, rotate and recombine, and the system explains itself without a voiceover.
Le Corbusier proportional references shaped the staging, giving the digital set a discipline that matches the product's own logic.
Delivered with a library of per-configuration loops, so the client can show any arrangement without commissioning new work.




S.2 — Credits
Credits
Mads HtoonCreative Director
S.3 — Next