CRUX4D

Tom Ford Black Orchid

A study in black glass and refracted light — a fragrance film built entirely in CGI, where the bottle becomes architecture.

Client
Tom Ford
Sector
Fragrance
Year
2025
Scope
Research & Design, Art Direction, 3D Animation

About the project

Black Orchid is a fragrance defined by weight and opacity. The brief was to translate that density into motion without ever softening it: no bright key, no reassuring gloss, just a single object holding a room.

We built the bottle as a full optical asset — measured refraction indices, internal caustics and a lacquer surface that reads as depth rather than shine. Lighting was treated as set design, with every source placed to carve the silhouette instead of describing it.

The result is a loop that works at any length. Cut at six seconds it is a social asset; run at forty it is a campaign film. The material behaviour carries the story, so the edit never has to explain itself.

Tom Ford Black Orchid CGI bottle study — wide frame with refracted edge lighting

Credits

Mads HtoonCreative Director

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