YSL Jewelry
Metal grain, polish falloff and hard specular edges — jewellery rendered close enough to read the tooling.
- Client
- Yves Saint Laurent
- Sector
- Jewellery
- Year
- 2025
- Scope
- Research & Design, Art Direction, Look Development
S.1 — About
About the project
Jewellery fails in CGI when metal reads as plastic. The whole project was organised around avoiding that: a physical reference shoot first, then a shader library built to match measured roughness values rather than eyeballed ones.
Camera work stays macro and deliberate. Movement is slow enough that the specular highlight travels across the surface as a single continuous event, which is what sells weight to the eye.
Delivered as a coordinated set — hero film, vertical cutdowns, and a library of looping stills for retail screens.




S.2 — Credits
Credits
Mads HtoonCreative Director
S.3 — Next