YSL Perfume
Fluid dynamics and light physics staged as a product film — liquid treated as a character, not an effect.
- Client
- Yves Saint Laurent
- Sector
- Fragrance
- Year
- 2025
- Scope
- Research & Design, Art Direction, Simulation
S.1 — About
About the project
The ask was a fragrance film that felt engineered rather than decorated. We started from simulation: fluid solves run at final resolution from the first iteration, so the motion that art direction approved was the motion that shipped.
Environment design is deliberately spare. A single volume, a controlled falloff, and enough negative space that the liquid has somewhere to travel.
Neural-enhanced rendering handled the final clarity pass, holding detail in the darkest quarter of the frame where conventional denoising tends to flatten everything out.




S.2 — Credits
Credits
Min HtoonCreative Director
S.3 — Next