CRUX4D

YSL Perfume

Fluid dynamics and light physics staged as a product film — liquid treated as a character, not an effect.

Client
Yves Saint Laurent
Sector
Fragrance
Year
2025
Scope
Research & Design, Art Direction, Simulation

About the project

The ask was a fragrance film that felt engineered rather than decorated. We started from simulation: fluid solves run at final resolution from the first iteration, so the motion that art direction approved was the motion that shipped.

Environment design is deliberately spare. A single volume, a controlled falloff, and enough negative space that the liquid has somewhere to travel.

Neural-enhanced rendering handled the final clarity pass, holding detail in the darkest quarter of the frame where conventional denoising tends to flatten everything out.

YSL perfume CGI frame — fluid simulation caught mid-fall in 4K
YSL perfume CGI frame — bottle in controlled volumetric light
YSL perfume CGI frame — liquid surface detail with caustic refraction
YSL perfume style frame used for look development sign-off

Credits

Min HtoonCreative Director

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